EVENT: Marketing with a Click and a Smile (Session Code: 628)
In today’s highly competitive and mobile economy, loyalty has become a difficult thing to gain from members. To retain members and attract new ones, the marketer’s role has become increasingly important and fallen under more scrutiny. In this presentation, participants will hear about ideas using traditional media, social media and member service to address the changing marketplace. From generational differences to using technology to build brand awareness, everything comes down to marketing with a click and a smile!

Participants in this presentation will learn:
· Who credit unions are serving and how the lifestyles of different generations are impacting the bottom line
· How to carve a place in the consumer’s mind by building a marketing machine that is part traditional media, part e-marketing and part social media with a way to track results
· Why to make banking at the credit union “the” thing to do by capturing members’ financial services for a lifetime and building a relationship based on providing the “best deal”


Illinois Pricing:
Affiliate: $ 100.00
Non-Affiliate: $200.00

Out of State Pricing:
Regular: $ 150.00

Contact: Drew Kayvani (Illinois Credit Union League)
Phone: 630-983-3418
Fax: 630-983-3212
Email: drew.kayvani@ilcusys.org


Speaker: Nicolette Lemmon
Speaker Bio:
Nicolette Lemmon is the president of LemmonTree Enterprises, Inc., with divisions of LemmonTree Marketing Group, Lemmon Publishing Group, and Credit Union Marketing University, all serving clients nationwide since 1984. She is an experienced, dynamic speaker and trainer, having sold thousands of video training sets as well as in the rental program of the Business Training Library. With years of experience working with credit unions, she has spoken to thousands of credit union professionals, executives and volunteers and conducted in-house training programs. She is also the author of Successful Marketing Strategies (for the credit union industry) and Almost Famous: How to Market Yourself for Success. She can be reached by calling 480-967-1405 or www.LemmonTree.com.

Location(s):

Location 1:
Telephone - Quickbite - August 28, 2012: 10:00 am CT
Duration: 11:00 am CT

Online registration for this event has ended.