Finding Your Edge in a Crowded Market (Session Code: 608)
At a time when the largest financial institutions hold nearly 50 percent of total U.S. deposits and industry consolidation is unrelenting; gaining a competitive advantage may seem like a thing of the past. Yet shifts in the economy and demographics have introduced a series of new opportunities for credit unions to be able to recognize them and respond accordingly.
This session will guide participants through three steps that they can follow to identify and take advantage of new market opportunities:
• Researching your market,
• Refining your brand position, and
• Repositioning your institution to align with available market opportunities.
This session will help participants understand the connection between each of these steps and how these can and will drive profit as you seek to reposition your credit union for success in the post recessionary economy.
Affiliate: $ 100.00
Out of State Pricing:
Regular: $ 150.00
Contact: Drew Kayvani (Illinois Credit Union League)
Telephone - QB - July 30, 2013: 10:00 am CT
Duration: 11:00 am CT