EVENT: Potential of the Hispanic Market (Session Code: 439)
Hispanics are the largest, fastest-growing, youngest and most underserved group in the U.S. With one out of six U.S. residents being Hispanic and one out of two Hispanics being unbanked or underserved, Hispanics are your credit union’s largest growth opportunity. Many times, common misconceptions and objections about Hispanics get in the way of successfully serving this untapped marketplace. Join us as we discuss some of the most common concerns including the documentation status of Hispanics, their product usage and their perceived risk to the credit union. Learn how your credit union can overcome these common objections to successfully implement or enhance your Hispanic growth strategy.

Illinois Pricing:
Affiliate: $ 100.00
Non-Affiliate: $200.00

Out of State Pricing:
Regular: $ 150.00

Contact: Cheryl Washington (Illinois Credit Union League)
Phone: 630-983-3417
Fax: 630-983-3212
Email: cheryl.washington@ilcusys.org


Speaker: Anna Pena
Speaker Bio:
Anna Pena, promotes Coopera’s approach to serving Hispanics throughout the credit union industry. This comprehensive approach has helped credit unions and credit union industry organizations position themselves for long-term growth by serving Hispanics..

Location(s):

Location 1:
Telephone - March 06, 2014: 10:00 am CT
Duration: 11:00 am CT

Online registration for this event has ended.