EVENT: The Overlooked Majority: Women (Session Code: 489)
Especially when it comes to financial services, women have not been marketed to effectively according to the research. In fact, a lot of banks and credit unions are ignoring them. However, there is more to it than just featuring women in ads….The purchase power of women continues to increase given an arsenal of tools and resources along with an inherent desire to share what works with others. Women are now responsible for nearly three-quarters of all household spending; 59% are in charge of household finances, while 30% collaborate with a partner on managing those finances. In addition, women hold great sway over how and where their children bank. There is a substantial gender difference between men and women when it comes to financial literacy. Financial literacy is even more crucial for women as divorce rates rise, single motherhood becomes more common and women’s lifespans continue to outpace men’s.
Credit Unions that earn the loyalty of female members aren’t only tapping into their ever increasing earning power, but also their roles as household CFO’s.

Positioning the credit union as being proactive to women and speaking to them on their terms is a marketing strategy designed to attract women and retain them as members. Learn how one credit union created a “ladies-only” event to position themselves as female friendly


Illinois Pricing:
Affiliate: $ 50.00
Non-Affiliate: $100.00

Out of State Pricing:
Regular: $ 75.00

Contact: Cheryl Washington (Illinois Credit Union League)
Phone: 630-983-3417
Fax: 630-983-3212
Email: cheryl.washington@ilcusys.org


Speaker: Sue Malo
Speaker Bio:
Sue Malo is in her tenth year in the Credit Union industry overseeing both Marketing and Business Development during her tenure at Great Lakes Credit Union (GLCU). Sue is a 2009 graduate of CUNA Management School and received the designation of Certified Credit Union Executive (CCUE). Under Sue’s leadership, GLCU has won the Dora Maxwell, Louise Herring and Desjardins Youth Financial Education awards for multiple years. In 2013, GLCU also won a CUNA Diamond Award for “Chicks, Cars and Cupcakes” in the category of Community/PR Single Event.

Location(s):

Location 1:
Telephone - June 24, 2014: 10:00 am CT
Duration: 11:00 am CT

Online registration for this event has ended.