EVENT: Creating ROI With Generations X & Y (Session Code: 408)
Generations X and Y are the most skeptical, elusive, and discerning generations in history. They have dramatically different needs, wants, interests, and expectations than preceding generations, which makes it challenging to recruit, retain, manage, and market to them. Learn how to create a value proposition that will appeal strongly to these generations, how to build relationships and market share, and discover key strategies for creating a business model that is relevant and meaningful to the next generation of credit union employees, board members, and members.

Illinois Pricing:
Regular: $ 99.00

Out of State Pricing:
Regular: $ 119.00

Contact: Mary Jaros (Illinois Credit Union League)
Phone: 630-983-3466
Fax: 630-983-3212
Email: mary.jaros@ilcusys.org

Speaker: Sarah Sladek
Speaker Bio:
 Sarah Sladek is the president and CEO of Limelight Generations, one of the only generational companies in the United States focused on recruiting, retaining, managing, and marketing to generations X, Y, and Z. The company is based in Minneapolis, Minnesota.

Sarah started researching the absence of younger generations in membership associations and businesses in 2002. She has given presentations and provided training and consulting on the topic to organizations nationwide. She is the author of two ground-breaking books on the generational topic--Rock Stars Incorporated: Hiring the High-Performance, High-Maintenance Hotshots Half Your Age (2008) and The New Recruit: What Your Association Needs to Know About X, Y, & Z (2007).

Location(s):

Location 1:
Telephone - January 21, 2010: 10:00 am CST
Duration: 11:00 am CST

Online registration for this event has ended.