EVENT:
Growth Strategies: Retention is the New Acquistion (Session Code: 618)
The Great Recession is redefining how we market to our members. It seems as if overnight everything we knew, or thought we knew, was becoming irrelevant...or at least not applicable for the time being.
Many marketers are feeling the pain of budget cuts. Doing more with less will be the rallying cry for 2010. It’s time to get back to basics - back to our core values back to people helping people.
We are being called upon to promote thrift - again - and resist promoting debt. Offering a VISA credit card tied to the equity in your home is no longer a great promotion. In fact, it’s dangerous and irresponsible. There’s a new morality that needs to drive our brand.
So how do we market in this new economy? Pushing products and aggressively pursuing members will no longer work the way it used to. Today’s markets are conversations and these markets are getting smarter faster. We need to learn how to join this conversation, listen to our members needs and respond appropriately. The “new normal” in marketing is about questioning everything, nimbly changing direction and re-focusing as conditions dictate.
Illinois Pricing:
Regular: $ 99.00
Out of State Pricing:
Regular: $
99.00
Contact: Drew Kayvani (Illinois Credit Union League)
Phone: 630-983-3418
Fax: 630-983-3212
Email:
drew.kayvani@ilcusys.org