EVENT: Essential Rules for a CU Web Presence That Wins (Session Code: 406)
This program will present a selection of successful strategies and tactics for establishing a winning online presence. Based on her book 42 Rules for a Web Presence That Wins, Philippa will share her latest research into what works at a practical level. We'll look at websites, blogs, video, other forms of social media, and discuss management level issues and decision making, designing strategies, creating content that makes connections, and measuring (and increasing) success.

Philippa will customize her remarks with industry-related examples and case studies, using the results of in-person interviews and an online survey, which she would invite attendees to complete prior to the meeting.

Following this program, attendees will be able to:

Design and implement an integrated web and social media strategy
Create content that ensures lasting emotional connections with visitors/members
Understand the elements of a holistic marketing and public relations plan
Find and fix the online "leaks" that drain money and time


Illinois Pricing:
Affiliate: $ 50.00
Non-Affiliate: $200.00

Out of State Pricing:
Regular: $ 150.00

Contact: Greg Framarin (Illinois Credit Union League)
Phone: 630-983-3420
Fax: 630-983-3212
Email: gregory.framarin@ilcusys.org


Speaker: Philippa Gamse
Speaker Bio:
A Web strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Originally from the UK, she formed her US-based consulting and speaking practice in 1995. Philippa drills deep into the visitor experience, and creates actionable and specific recommendations for your Web presence. Clients report significant improvement in quality Web traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her recommendations.

Location(s):

Location 1:
Telephone - QB - January 12, 2012: 10:00 am Central Tim
Duration: 11:00 am Central Tim

Online registration for this event has ended.