EVENT: The Ins and Outs of Paid Advertising on the Internet (Session Code: 421)
Statistics show that online ad budgets are on the rise. Are you taking advantage of the digital wave?

The Ins and Outs of Paid Advertising on the Internet covers tips and strategies for getting started with online advertising and getting the most out of your online ad budget. The program also looks at which venues make the most sense for a credit union, which ones to stay away from, and the dos and doníts of online advertising.

This presentation covers:
∑ The variety of options available for Internet advertising
∑ Key considerations when deciding whether or not to advertise online
∑ A closer look at Google advertising, website media placement, and social media advertising
∑ Tips for optimizing your budget


Illinois Pricing:
Affiliate: $ 100.00
Non-Affiliate: $200.00

Out of State Pricing:
Regular: $ 150.00

Contact: Drew Kayvani (Illinois Credit Union League)
Phone: 630-983-3418
Fax: 630-983-3212
Email: drew.kayvani@ilcusys.org


Speaker: Pat Price
Speaker Bio:
Pat Price is the President of The Price Group, Inc., a marketing consulting company based in Illinois. She has over 20 years of corporate experience, most recently as the Director of North America Product Marketing for a Fortune 500 company. She holds an MBA degree from Northwestern University and a Master of Science in Electrical Engineering degree from the University of Southern California.

Location(s):

Location 1:
Telephone - February 07, 2012: 10:00 am CT
Duration: 11:00 am CT

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