Courting Boomer Members - A Key Business Growth Strategy (Session Code: 446)
This session will stress the importance of credit unions reaching out to Boomer Generation Members (40- 60+yr olds) with products and services. Boomers are the largest most powerful demographic group in terms of buying power, influence and wealth. This session will highlight the following strategies for appealing and marketing to this group of members with suggested products/services (Retirement Planning/HSA’s/Small Business) that should be directed at Boomers and their families to help keep them engaged as well as to grow and sustain the long term future of your credit union.
Affiliate: $ 100.00
Out of State Pricing:
Regular: $ 150.00
Contact: Drew Kayvani (Illinois Credit Union League)
Telephone - March 29, 2012: 10:00 am CT
Duration: 11:00 am CT