EVENT: Why Y - Tactics to Reach Gen Y (Session Code: 608)
“Never trust anyone over 30.” If that popular movie line is correct, how can credit unions reach anyone under 30? For credit unions to survive in the future, they must successfully market to the 18-35 year old age segment. Arnold presents information about one of the most misunderstood groups of people: the Dot-Com Generation. This session provides:

• An overview of the Dot-Com Generation
• Practical ways credit unions can market to Dot-Comers
• Financial products Dot-Comers find appealing

Illinois Pricing:
Affiliate: $ 100.00
Non-Affiliate: $200.00

Out of State Pricing:
Regular: $ 150.00

Contact: Mary Jaros (Illinois Credit Union League)
Phone: 630-983-3466
Fax: 630-983-3212
Email: mary.jaros@ilcusys.org

Speaker: Mark Arnold
Speaker Bio:
Mark Arnold, CCUE, is senior vice president of Technology, Employee & Member Development for Neighborhood Credit Union. Arnold currently oversees and plans strategies for multiple departments, including marketing, business development, human resources, and training. He also directs activities and programs that promote a sales culture and is responsible for the credit union’s technology strategies.


Location 1:
Telephone - Quickbite - July 26, 2012: 10:00 am CT
Duration: 11:00 am CT

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