EVENT: Small CU Marketing (Session Code: 446)
Small credit unions have fewer resources, but have higher member loyalty. This session will give participants proven strategies to stretch their marketing dollars. Attendees will glean strategies and formulas to help justify their investment in marketing activities.
Participants will learn how to:
Develop marketing budgets based on ROA
Identify Communication Channels To Get the Biggest Bang for Your Buck
Become the "Resident Expert" to Leverage Brand

Illinois Pricing:
Affiliate: $ 100.00
Non-Affiliate: $200.00

Out of State Pricing:
Regular: $ 150.00

Contact: Cheryl Washington (Illinois Credit Union League)
Phone: 630-983-3417
Fax: 630-983-3212
Email: cheryl.washington@ilcusys.org

Speaker: Kerri Smith
Speaker Bio:
Kerri Smith is an award-winning marketing, business development and speaking professional. With a credit union career spanning nearly three decades, Kerri has a broad range of experience in many areas of credit union operations, management and marketing.


Location 1:
Telephone - March 25, 2014: 10:00 am CT
Duration: 11:00 am CT

Online registration for this event has ended.