EVENT: Capturing the Mom Market (Session Code: 458)
Moms control 85% of all household spending. Moms hold the biggest influence on where their children will do their banking. Moms have strong online networks and rely on referrals from other moms. Make a mom happy and you’ve got the whole family plus all of her friends as new members. What is your credit union doing to capture this crucial market segment? Learn from one credit union how to harness the power of the mom market. Learn how one credit union lowered the average age of their new member by targeting the most influential person in banking decisions – the mother of the household.

Illinois Pricing:
Affiliate: $ 100.00
Non-Affiliate: $200.00

Out of State Pricing:
Regular: $ 150.00

Contact: Cheryl Washington (Illinois Credit Union League)
Phone: 630-983-3417
Fax: 630-983-3212
Email: cheryl.washington@ilcusys.org

Speaker: Shari Storm
Speaker Bio:
Shari Storm has been with the credit union industry since 1998. Before joining the Verity Credit Union team, she was a director at the non-profit organization, Consumer Credit Counseling Service. Shari has an undergraduate degree in speech communications from the University of Washington and earned her MBA from Seattle University. She recently published her first book titled, Motherhood is the New MBA: Using Your Parenting Skills to be a Better Boss. (St. Martins Press, hardcover). She has been featured in HybridMom, Body and Soul, Costco Connection, Martha Stewart’s radio program, The Metro News New York, BusinessWeek online, MomLogic website and Working Mother magazine blog.


Location 1:
Telephone - April 10, 2014: 10:00 am CT
Duration: 11:00 am CT

Online registration for this event has ended.