The Regulations of Social Marketing (Session Code: 637)
Facebook has guidelines that must be followed as business pages. Soon the FFIEC could require all financial institutions to incorporate seven key components into a social media risk management program. Is your credit union prepared with the right strategies, policies, procedures and metrics? Learn how you can not only get ahead of the curve, but increase the effectiveness of your social media presence and better manage the risks associated with it.
Out of State Pricing:
Contact: Cheryl Washington (Illinois Credit Union League)
Speaker: Jonathan Fuhrman
Jonathan Fuhrman specializes in developing and executing marketing solutions that deliver measurable results for his clients. At CU Solutions Group, an affiliate of the Michigan Credit Union League, he delivered cutting edge social media strategies to credit unions. He also led the first social media efforts of the CU Difference Campaign, winning an Award of Excellence from the International Association of Business Communicators and Bronze Award from the Marketing Association of Credit Unions. He currently serves as a Senior Marketing Communication Specialist at Health Alliance Plan. Jonathan holds a bachelorís in marketing from the University of Michigan and masterís in integrated marketing communications from Eastern Michigan University.
Telephone - September 16, 2014: 10:00 am CT
Duration: 11:00 am CT
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