EVENT: Courting Boomer Members - A Key Business Growth Strategy (Session Code: 446)
This session will stress the importance of credit unions reaching out to Boomer Generation Members (40- 60+yr olds) with products and services. Boomers are the largest most powerful demographic group in terms of buying power, influence and wealth. This session will highlight the following strategies for appealing and marketing to this group of members with suggested products/services (Retirement Planning/HSA’s/Small Business) that should be directed at Boomers and their families to help keep them engaged as well as to grow and sustain the long term future of your credit union.

Illinois Pricing:
Affiliate: $ 100.00
Non-Affiliate: $200.00

Out of State Pricing:
Regular: $ 150.00

Contact: Drew Kayvani (Illinois Credit Union League)
Phone: 630-983-3418
Fax: 630-983-3212
Email: drew.kayvani@ilcusys.org

Speaker: John Vardallas
Speaker Bio:
John Vardallas is an International Credit Union Business Consultant and Founder/CEO of TheAmericanBoomeR Group, a Madison Wisconsin based Speaking/Consulting Business and Internet Enterprise dedicated primarily to developing credit union leaders and organizations reach their potential. His work as a speaker/trainer and consultant focuses on helping people become more effective, business growth strategy, World Class service and building productive work places.


Location 1:
Telephone - March 29, 2012: 10:00 am CT
Duration: 11:00 am CT

Online registration for this event has ended.